01
Sensory
How does the beer show in the glass? We talk about aroma, body, balance and character – clearly, honestly and without fake jargon.
Twelve breweries.
Twelve stories.
One year of Biergebabbel.
In 2027 we dedicate each month to one brewery, its people, its beers and its story.
Why only twelve?
Because good stories take time.
A brewery is not just visible for a single post. For one month it becomes part of Biergebabbel – with preparation, its own main episode and accompanying releases.
- One brewery per month
- Four to six selected beers
- Main episode and short-form films
- A month in the focus of our format
Working together
What happens after you say yes.
Everything that matters, at an unhurried pace: from choosing the beers to a shared publication date.
Your confirmation
If everything feels right for you, we reserve your place for Biergebabbel 2027 and agree the beer selection with you.
Beers and information
You send us the selected beers together with information about the beers and your brewery.
We do not need finished advertising copy or prescribed talking points.
- Beer style, ingredients and distinctive details
- How the beers came about
- The brewery and the people behind it
- What is particular about the brewing process
- Existing photographs and film
Tasting production
Chris and Mike taste the beers and talk about sensory character, background and their personal conclusion.
The episode is made independently and without pre-written promotional lines.
Interview with you
After the tasting we record an online interview with you. We talk about the brewery, the people behind it, the story of the beers and questions that came up while tasting.
The interview is deliberately held after the tasting – so we can ask the questions that actually arose in the glass.
Edit and post-production
The tasting and the interview then go into the edit. From that we make the main episode and the accompanying pieces.
Review
Once the interview is cut, we send you the cut for review. You see the conversation as it will be published.
Publication
After the review we set the publication date.
If you have a particular publication date in mind, we should agree it before production. The earlier we know your preferred date, the better we can plan around it.
The tasting
02
Background
What sits behind the beer? Style, ingredients, brewery, idea and the people who developed it.
03
Our conclusion
We say honestly, and in a way you can follow, how we experienced the beer.
What is actually made
Not a single post.
An editorial month.
- One in-depth main episode
- Tasting of four to six beers
- Published on YouTube
- Several short films
- Posts on Instagram and TikTok
- A month in focus
- Lasting content on social media
- You may link to all content permanently and free of charge
We already reach
- YouTube
- 0k+viewsAs of July 2026
- TikTok
- 0k+viewsAs of July 2026
- 0k+viewsAs of July 2026
0.0 M+Combined views on YouTube, TikTok and InstagramAs of July 2026
people who enjoy the good things
Chris & Mike
Two hosts.
One honest conversation.
Chris and Mike do not taste against each other and they do not award scores. They talk about what happens in the glass, the idea behind the beer and the people who brewed it.
Direct, curious and without prescribed advertising lines.
Broadcast slots 2027
- Januaryopen
- Februaryopen
- Marchopen
- Aprilopen
- Mayopen
- Juneopen
- Julyopen
- Augustopen
- Septemberopen
- Octoberopen
- Novemberopen
- Decemberopen